How founders can write a quality blog post in 1 hour - Baremetrics

4/20/2018 |  32
  Published by Pinboard (popular bookmarks)

A few quick lessons from the greats 1. Avoid adverbs Earnest Hemingway was all about this little rule. An adverb is a word that modifies a verb, phrase, or another adverb or adjective. Adverbs are hell on paper. They junk up your writing. They un-clarify. Example: Have you considered how truly awful it would be to calculate all those metrics without software? Truly (the adverb) just junks it up, takes up space and doesn’t change the meaning or emphasize the question. When a writer says something’s awful, we believe them. What’s the difference between something awful and something truly awful? It’s just clutter. Have you considered how awful it would be to calculate all those metrics without software? Without truly, the word awful can do its job. 2. Don’t use a big word when a little word will do Mark Twain said, “Don’t use a five-dollar word when a fifty-cent word will do.” Big words are overrated. Don’t come off as a know-it-all when you can be precise and straightforward. Don’t use too much jargon. When you’re in a defined niche or industry, it may be hard to avoid certain jargon words. If you cater to SaaS businesses, you’ll likely use some industry jargon…MRR, churn, LTV, etc. This is fine because it’s educational. Just make sure you’re offering a clear explanation of your jargon-talk. 3. Avoid passive voice Passive voice is when the verb comes before the subject. The kid threw the ball. Active voice – kid comes before threw The ball was thrown by the kid. Passive voice – kid comes after thrown Passive voice makes for weaker, less confident writing. Avoid it unless you can’t convey your point without using passive voice.

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